Top 10 Best Places to Shop for Affordable Wedding Dresses in Australia

Planning a wedding can be stressful enough without worrying about how you’re going to afford your dream dress. The good news is that there are several retailers who have mastered the art of creating stunning, affordable pieces. If you’re on the hunt for a gown that will blow your socks off without taking your budget with it too, here are some of the best places to shop for purse-friendly frocks in Australia.

Here are our top 10 places to shop for affordable wedding dresses in Australia


Once a site dedicated to copying your favourite celebrity looks, ASOS is now a global fashion empire, offering a vast range of clothing at prices that won’t break the bank. A few years ago, ASOS expanded its collection by adding bridal gowns and a raft of stunning styles for bridesmaids. The range offers everything from sleek, chic satin gowns, retro halter-neck styles and princess-inspired, beaded and lace dresses to modern jumpsuits with prices from less than $200.

ASOS min

2. Etsy Australia

Etsy is a veritable treasure trove for brides in the throes of wedding planning, especially those with an eye for vintage styles. As well as stocking up on jewellery, decorative accessories and tableware, brides to be can also order dresses online via independent boutiques. With prices starting from around $200 and an array of styles and designs available for less than $1,500, it’s well worth trawling the virtual rails. Some sellers also offer customisation options.

Etsy min


3. Reformation

Achingly hip brand, Reformation has taken the world of social media by storm. Known for its cool, contemporary styles and attention to detail, Reformation is a brand that is effortlessly trendy, making it ideal for brides shopping for a gown with an edge. Reformation is a US brand, but the website offers speedy international delivery for shoppers in Australia. As well as being focused on cutting-edge fashion, Reformation is also an eco-friendly brand. The bridal collection features natural, sustainable materials and styles that combine romantic lace and chic silk with a modern twist. Prices start from around $300.

 Reformation min


4. Ebay

International marketplace Ebay is a great place to pick up a bargain wedding dress. With thousands of gowns on offer for prospective brides in Australia, Ebay offers everything from budget-friendly traditional dresses to designer styles at discounted prices.

 ebay min


5. Bec+Bridge

Australian designers Bec+Bridge have launched a stunning range of understated, classic gowns with a funky, modern vibe. Think silk slip dresses, strapless midi gowns and chic, floor-length frocks with cowl necks. Ideal for brides who are looking for something timeless and simple, prices start from $220 with the most expensive dress on sale for $500.

 BECbridge min


6. Kite and Butterfly

An eye-catching LA boutique with serious Bohemian vibes, Kite and Butterfly offers international shipping for Australian brides hoping to encapsulate a laid-back, ethereal look on their wedding day. Set up by a pair of Australian sisters, the store houses gowns that combine low-maintenance, whimsical beauty with romantic, Parisian styling. Most gowns are priced at around $1,500.

kate min



7. Topshop

Known for its on-trend, wearable street clothing and dressy garments for evenings out and nights on the town, Topshop may not be an obvious choice for wedding attire. While most of the clothes in store may not be ideally suited to tying the knot, the small but perfectly formed collection of occasion gowns is perfect for trend-driven brides on a budget. Featuring cuts, colours and styles that are a step away from the traditional wedding dress, this could be a great option for you if you’re looking for something slightly different for your big day. Browse in-store, or order online.

 topshop min

8. David Jones

A high-profile department store selling everything from homeware to electricals, David Jones also boasts an impressive array of affordable bridal gowns. Featuring a host of brands, the collection ticks all kinds of boxes. From quirky, vintage dresses to sophisticated, minimalist styles, there’s something for everyone. You can shop online or visit the bridal department for a consultation. Prices start at less than $200 and you can also buy shoes, bags and hair accessories.

 david jones min


9. Shona Joy

Australian designer, Shona Joy, is known for understated glamour. With sleek silhouettes and elegant details, this range will appeal to brides searching for a classic, feminine dress. Opt for a floor-length satin gown cut on the bias, a gently ruffled, waterfall style gown or a modern halter-neck style. These dresses are perfect for warm weather weddings, and with a price range of $250-$600, they’re ideal for those looking to save without sacrificing that indescribable feeling you get when you find ‘the one.”

 shona joy min


10. Missguided

Missguided has set the world of affordable online fashion alight. For those looking for an inexpensive, stylish gown to wear on their special day, it’s well worth perusing the webpages to dig out a bargain. Maxi dresses start at less than $100 and fast delivery is available to Australia.

 missguided min

Most women look forward to buying their wedding dress for years. For many, prices can throw a spanner in the works, but these retailers and bridal designers prove that you don’t have to spend a fortune to look and feel a million dollars.


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